Mental Conditioning Ireland

Success in sport is not a matter of chance. It involves a conscious effort requiring both knowledge and commitment. Likewise, achievement in sport is not entirely physical, technical, or strategic. As studies have shown, more often than not, an athlete's mental game plays an equally important role in his or her success.

Coaches and athletes agree on this point, but typically they limit their mental conditioning efforts to inconsequential phrases — “stay positive, keep focused, play with heart, stay relaxed, etc.” Beyond this, little attention is devoted to the subject and that's mainly because the vital role of mental conditioning and sports psychology are seldom fully understood or appreciated.

Mental Conditioning Ireland (MCI) is dedicated to helping athletes become mentally tough and achieve their goals.

"I always feel that my greatest asset is not my physical ability, but my mental ability."
- Tiger Woods